WHAT
IS MYSTERY SHOPPING ?
Mystery Shopping is a process wherein, instructed “shoppers / customers” anonymously evaluate customer service, merchandising, operations, employee integrity and product quality.
It has been proven the world over that the best way to find out how your company is operating is from the customer’s perspective through the use of a Mystery Shopper Program. If you have a control system over your accounting, why not have a control system on the most important aspect of your business which is how your customers are being treated? Get that extra edge over your competition!
Mystery shopping provides an objective insight of a business’ service performance using the perspective of a real customer. A Mystery Shopper visits an establishment anonymously just like any regular customer, but with the main task to observe, experience and evaluate the level of customer service provided by the establishment. Mystery Shopping provides companies with valuable information on how their customers experience their products, services, and interaction with the employees.
Companies that have partnered with us have found many benefits in implementing a mystery shopper program, some of them are:
- Ability to evaluate and measure service delivery
- Increase loyalty and retention of customers
- Creates awareness amongst employees on what the important factors are in serving customers
- Connecting top management decisions with realities of frontline operations
- Evaluating facility conditions
- Supporting promotional programs
- Audits pricing & merchandising compliance
- Ability to conduct competitive analysis
- Complimenting market research findings
- Identifies training needs and sales opportunities
- Increases employee integrity
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